Returns Optimisation

The Problem: Returns Cost Brands Double

Every return isn’t just a lost sale — it’s a logistics expense, inventory management headache, and a missed resale opportunity.

In competitive retail markets from London to Berlin, the return cycle drains profit margins through:

• Refund losses
• Storage and processing costs
• Slower inventory turnover

With e-commerce return rates averaging 20–30%, reclaiming that value is mission-critical.

Our Approach to Returns Optimisation

Brandback’s Returns Optimisation System transforms returns from sunk costs into resale wins.

Key capabilities:

• Returns API connects directly to your WMS and returns portal (Loop Returns, Happy Returns, Narvar, Swap Global).
• Automated resale routing sends each returned item to the optimal market and channel for fastest resale and highest margin.
• Dynamic grading & photography workflows ensure listings go live with accurate, compelling visuals.
• AI condition detection accelerates product evaluation, cutting processing times from days to minutes.

The Agentic Layer

Our autonomous agent monitors every check-in event at your return centers.

Within seconds, it:

1. Creates resale listings across the right marketplaces
2. Optimizes pricing for market demand and margin recovery
3. Aligns promotions with your marketing calendar for maximum visibility

Seamless Integration

Brandback plugs into your existing return infrastructure without disruption:

• Loop Returns
• Happy Returns
• Narvar
• Swap Global

Proven Outcomes

Brands using our Returns Optimisation recover more value — faster:

• Reduced refund percentage
• Shorter resale turnaround times
• Higher recovered margins across multiple markets

Why It Works in the UK & EU

Our system adapts to local resale platforms and regional market demand:

• UK: eBay, Depop
• EU: Vinted, Vestiaire Collective

We route returns to where they sell fastest and for the best price.