Data Intelligence for Resale

The Problem: Resale Without Data Is a Missed Opportunity

For many DTC brands, resale still operates in the dark. Products get listed, a sales total shows up, and that’s where the story ends. Sales are happening — but the why and how are missing.

Which SKUs are pulling their weight? How does performance differ depending on geography? What’s the real recovered value after factoring in margins?

Running resale this way is like managing your main eCommerce store with nothing but a single weekly revenue figure. You’d never make strategic decisions on that kind of blind spot — yet that’s exactly how most resale programs run today.

Resale as a Measurable, Predictable Growth Channel

That’s where Brandback changes the game. We don’t just track “sales” — we give you SKU-level performance, so you can see exactly what’s selling, how fast it’s moving, and how much margin you’re getting back.

When a product’s resale value spikes, you can reprice and capture the margin before competitors even notice.

Resale stops being an afterthought and starts operating like a channel you can plan, forecast, and optimise — every bit as strategically as your core DTC store.

AI That Spots What You’d Miss

Data is great, but decisions are better. That’s why we layer in AI agents to connect the dots for you.

Forget sifting through endless dashboards — our system flags what matters:

“Stockholm demand spike for outerwear — raise prices by 8% and move to homepage.”

That kind of alert could have you re-merchandising your resale storefront for Nordic buyers, adjusting pricing, and capturing extra margin — all before the trend peaks.

It’s resale intelligence that doesn’t just report what happened, but tells you exactly what to do next.

Plug Into Your Existing Stack

Brandback works where you already work. It connects directly to Shopify or Centra, pulls data from your ERP, and can feed everything into your BI tools so resale performance sits alongside your core eCommerce reporting.

No exporting CSVs. No separate logins. No extra busywork for your ops team.

The Numbers You’ll Actually Care About

When you start running resale with real data, the business impact shows up fast:

• You can measure the lift in resale GMV and know exactly where it’s coming from.
• You see recovered margin as a percentage you can actually track, not just estimate.
• You cut down on inventory holding costs because products aren’t gathering dust — they’re back in circulation, earning revenue.

It’s the difference between “We think resale is doing okay” and “Resale added X% to our bottom line last quarter.”

From Blind Spots to a Growth Engine

Resale is often seen as a nice-to-have — a sustainability story that makes customers feel good. But with the right data, it becomes much more than that.

It becomes a lever you can pull to recover revenue, find new demand pockets, and make smarter inventory decisions across your whole business.

With Brandback, every resale transaction becomes another step toward growth. And for a DTC brand looking to win in competitive markets like the UK and EU that kind of clarity is exactly what you need.