CRM-Powered Resale & LTV proposition

The Problem: Resale Data Lives in a Silo

In most retail operations, resale transactions happen outside the brand’s customer view.

That means:

• No attribution for resale buyers
• No targeted retention strategies
• Missed opportunities for loyalty program engagement
• This gap results in diminished lifetime value and weakened brand relationships.

Our Approach to CRM-Powered Resale

Brandback turns resale into a core pillar of lifecycle marketing by uniting transaction data and CRM intelligence.

Key capabilities:

• Two-way data sync: Feed resale orders and customer behaviours directly into Klaviyo, HubSpot, Salesforce.
• Smart segmentation: Group customers by resale activity — from high-frequency sellers to first-time resale buyers.
• Personalised win-back flows:
  
  • Example: “Bought 2nd-hand? Enjoy 20% off our latest collection.”‍
• Loyalty alignment: Qualify resale participation for VIP tiers and exclusive offers.

The Agentic Layer

Our AI agents operate as always-on CRM intelligence, spotting and acting on resale-driven opportunities:

1. Identify high-value resale buyers with strong cross-sell potential
2. Suggest targeted offers based on purchase history + resale behaviour
3. Trigger timely outreach that aligns with marketing calendars and peak buying moments

Seamless Integration

Brandback’s resale-CRM connection works with your existing engagement stack:

• Klaviyo
• Attentive
• Yotpo
• LoyaltyLion

Proven Outcomes

With resale integrated into your CRM, brands unlock:

• Lift in repeat purchase rate (3–10% gains common in first 90 days)
• Higher LTV by converting resale buyers into full-price shoppers
• Stronger community engagement through resale-driven campaigns

Why It Works Globally

Our system localises both CRM messaging and resale marketplace intelligence for your key regions:

• UK: eBay, Depop
• EU: Vinted, Vestiaire Collective

This means your campaigns are personalised and platform-relevant, resonating with buyers where they actually shop.