How Sandqvist Boosted Revenue and Sustainability with Brandback’s Resale Integration

About Sandqvist

Sandqvist is a sustainable Swedish brand known for stylish and highly functional bags and accessories. Established in 2004, Sandqvist combines minimalist design with durable, eco-friendly materials. The brand emphasizes both usability and environmental responsibility, reflecting Scandinavian simplicity and quality.

Challenge

Sandqvist explored various resale solutions, seeking a partner that could effectively integrate sustainability with profitability. Their objective was to launch a resale program that would drive business growth and enhance customer experience, without adding significant operational complexity.

Solution

Working with Brandback, Sandqvist seamlessly integrated resale functionality into their product detail pages, cart, and checkout process. The integration, which leveraged Brandback’s out-of-the-box compatibility with Centra, required minimal initial setup and ongoing maintenance from Sandqvist. Key features include:

• Resale price estimates clearly displayed in the PDP, basket and checkout
• Easy one-click functionality allowing customers to save items for future resale
• Fully managed, white-label peer-to-peer marketplace

By combining these features, Sandqvist built a professional resale journey—intuitive for customers, streamlined for internal teams, and a powerful reflection of the brand’s commitment to sustainability.

Results

• +9.66% Checkout Conversion Rate: Validated by robust randomized A/B testing, highlighting enhanced customer purchasing confidence.
• Significant Increase in Customer Lifetime Value: Sellers who opt for voucher payouts return to spend them on new Sandqvist products, with average upsell value reaching 2x the voucher amount.
• ‍High Six-Figure Revenue Growth: A direct result of integrating Brandback’s resale feature with no additional operational costs or effort.

‍

"With Sandqvist Pre-Owned, we’re creating new opportunities to connect with our customers, while building a more sustainable and profitable business. This is a natural step in our evolution as a brand and as a company."
–Caroline Lind, CEO Sandqvist‍

Conclusion

Through collaboration with Brandback, Sandqvist successfully leveraged resale into a strategic growth opportunity. The embedded resale option enhanced profitability, customer satisfaction, and significantly advanced the brand’s sustainability mission, turning circular fashion into tangible business value.

“Extending the life of our products is one of the most impactful ways we can reduce our climate footprint. With this new second-hand service, we’re making it easier for our community to give their bags a second life and to join us on our journey towards a more circular future.”
– Lotta Amsén, Head of Sustainability Sandqvist

‍

‍