Replay Increases Revenue by Seven Figures through Brandback's Resale Integration

About Replay

Replay Jeans is a global denim brand known for premium craftsmanship, innovative designs, and sustainability. Operating in more than 50 countries with a strong e-commerce presence, Replay leads the market by combining timeless style, comfort, and eco-friendly materials.

Challenge

Replay was actively seeking a way to increase conversion rates across its digital sales channels. The brand saw the booming secondhand market not just as a trend, but as a strategic lever to drive immediate commercial impact. To move fast and scale efficiently, Replay needed a nimble partner that could launch quickly and integrate with their existing tech stack – regardless of shop system – without disrupting operations.

Solution

As a result, Replay partnered with Brandback to integrate an embedded resale feature directly within their product detail pages, cart, and checkout. This integration:

• Displayed real-time resale price estimates at checkout
• Enabled customers to save items for future resale effortlessly
• Required minimal technical resources and delivered a smooth customer experience

Customers gained immediate visibility into the lasting value of their purchases, enhancing their buying confidence.

Results

• +19.44% Checkout Conversion Rate – Driven by customers gaining clarity around the lasting value of their purchases, validated by rigorous A/B testing.
• +8% Higher Basket Sizes – Shoppers exposed to the resale integration demonstrated increased confidence and were inclined to add more items to their carts.
• Seven-Figure Revenue Increase – Directly attributable to Brandback's embedded resale integration.

Conclusion

With Brandback, Replay successfully turned circular fashion into a powerful growth driver. By integrating resale directly at the checkout, Replay boosted profitability, elevated customer satisfaction, and supported sustainability – delivering significant benefits for the brand, its customers, and the environment.

‍